CIMB Preferred is a premium banking proposition designed for affluent and emerging affluent customers who want more than everyday banking. It combines personalised financial services, wealth management solutions, preferential rates, and lifestyle privileges with access to CIMB’s regional ASEAN network.
What Is CIMB Preferred?
CIMB Preferred provides customers with a more personalised banking experience. Instead of relying only on standard banking products, Preferred customers can access dedicated relationship management, investment solutions, financing options, and selected lifestyle benefits.
One of its key advantages is its regional approach. Customers can receive Preferred recognition and selected banking services across participating ASEAN markets, making the service particularly useful for people who travel, work, invest, or manage finances across the region. (CIMB Group)
Key Benefits of CIMB Preferred
1. Dedicated Relationship Manager
CIMB Preferred customers can receive personalised support from a dedicated Relationship Manager. This can make it easier to discuss financial goals, investments, financing, and wealth planning in a more customised way. (CIMB Group)
2. Wealth and Investment Solutions
CIMB Preferred offers access to a broad selection of wealth solutions. Depending on the market and customer profile, these can include unit trusts and mutual funds, bonds, structured products, insurance, and other investment-related solutions.
Customers can also receive investment insights and portfolio guidance to help them make more informed financial decisions. (CIMB Group)
3. Cross-Border Banking
One of the strongest features of CIMB Preferred is its ASEAN connectivity. Eligible customers can access cross-border banking solutions, including account-opening support, international transfers, preferential foreign exchange rates, and wealth services across participating ASEAN countries. (CIMB Group)
4. Preferential Foreign Exchange and Transfers
Customers who regularly transfer money internationally may benefit from preferential foreign exchange rates and selected remittance benefits. CIMB states that Preferred customers can remit funds internationally while accessing competitive FX rates and digital tracking tools. (CIMB Group)
5. Lifestyle Privileges
CIMB Preferred is not limited to financial services. Customers may also receive selected lifestyle benefits, including airport lounge access, exclusive events, travel-related privileges, and merchant offers.
CIMB has also introduced exclusive experiences for Preferred clients, such as its Golf Lounge in Malaysia. (CIMB Group)
CIMB Preferred for International Customers
For customers who frequently move between ASEAN countries, CIMB Preferred can provide additional convenience. CIMB currently highlights services such as pre-arrival account opening, regional account access, emergency cash services, preferential FX rates, and dedicated relationship management.
This makes CIMB Preferred particularly relevant to customers with cross-border financial needs, such as business owners, investors, professionals, and families managing assets in different countries.
Wealth Planning and Financial Guidance
Managing significant wealth often involves more than choosing a savings account. Customers may need investment planning, insurance, financing, retirement planning, and wealth protection.
CIMB Preferred provides access to wealth advisory services and market insights designed to help customers understand their options and align financial solutions with their longer-term goals.
CIMB also offers Islamic wealth management solutions through CIMB Islamic, including Shariah-compliant deposits, financing, investments, bancatakaful, zakat, and waqf-related services.
Digital Wealth Management
CIMB Preferred also combines personalised banking with digital tools. Depending on the market, customers can use CIMB’s digital platforms to manage investments, monitor portfolios, access foreign exchange services, and handle transfers.
This combination of digital banking and personal relationship management can make wealth management more convenient for customers who prefer to manage their finances online while still having access to professional support.
Is CIMB Preferred Worth Considering?
For customers who only need a basic current or savings account, a premium banking programme may not be necessary. However, CIMB Preferred may be worth considering for people who want personalised banking, wealth management, preferential financial rates, and regional ASEAN benefits.
Its biggest advantage is the combination of premium banking, wealth solutions, and cross-border access under one regional banking proposition.
Final Thoughts
CIMB Preferred offers a premium banking experience focused on personalised service, wealth management, investment opportunities, and ASEAN-wide banking convenience. From dedicated Relationship Managers and investment guidance to preferential FX services and lifestyle privileges, the programme is designed for customers with more complex financial needs.
If you regularly travel across ASEAN, manage investments, or want a more personalised approach to wealth management, CIMB Preferred can be an option worth exploring. Always review the current eligibility requirements, fees, benefits, and product terms directly with CIMB before applying, as specific benefits can vary by country and product. (CIMB Group)
Frequently Asked Questions
What is CIMB Preferred?
CIMB Preferred is CIMB’s premium banking proposition for affluent and emerging affluent customers, offering personalised banking, wealth management, preferential rates, and selected lifestyle benefits.
What are the main CIMB Preferred benefits?
Benefits can include dedicated Relationship Managers, wealth and investment solutions, preferential FX rates, cross-border banking services, and selected lifestyle privileges. (CIMB Group)
Can CIMB Preferred be used across ASEAN?
Yes. CIMB currently promotes Preferred banking services across participating ASEAN markets, including Malaysia, Indonesia, Singapore, Thailand, and Cambodia. (CIMB Group)
Does CIMB Preferred offer investment services?
Yes. Depending on the market and eligibility, customers can access investment and wealth solutions such as funds, bonds, structured products, insurance, and personalised investment guidance. (CIMB Group)
Who should consider CIMB Preferred?
It can be particularly useful for customers seeking personalised banking, wealth management, investment support, and cross-border financial services within ASEAN.